Thursday, February 9, 2017

Pantone Color of the Year: Greenery

Pantone Color of the Year: Greenery | Kayla Lynn

Every year, Pantone, the ultimate color authority across multiple industries, gathers its finest colorists and pop culture experts for a multi-day conference to discuss some of the season's hottest colors. Taking note of popular colors cropping up on the fashion runway, in street art, and even in the automobile industry, the experts deliberate to choose the color that best expresses the sentiments and events of the current time. Whichever color receives the honor of being named the Pantone Color of the Year inevitably becomes an influential factor on many different creative fronts, from interior design to wedding planning to product design. Pantone contracts and consults with many different companies,  including small kitchen appliance companies like Kitchen Aid and Keurig. 

The color of 2017, Greenery (15-0343), was aptly chosen for many reasons. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, "Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose." In short, the color represents a growing desire to disconnect from digital media and forge more meaningful connections with the people and the environment around us.

Pantone Color of the Year: Greenery | Kayla Lynn
Photo: Hi Miss Puff

Pantone Color of the Year: Greenery | Kayla Lynn
Photo: Domino Mag

Greenery is already popping up all over the place. Many brides this wedding season are opting for garlands of lush foliage instead of flower bouquets, emerald glassware, and fun green wedding shoes. Even interior design is reflecting the influence that Pantone has over the industry, with pops of green furniture and bright house plants beginning to appear more prominently in living and dining rooms all over the country. 

Pantone Color of the Year: Greenery | Kayla Lynn
Photo: Article

Pantone Color of the Year: Greenery | Kayla Lynn

What I really love about Greenery is the fact that it's so versatile, and pairs really well with darker shades of green. Whether you use a little or a lot, there are so many ways to use this color to make a big impact.

Pantone Color of the Year: Greenery | Kayla Lynn

Pantone Color of the Year: Greenery | Kayla Lynn

Pantone Color of the Year: Greenery | Kayla Lynn
Photo: Thou Swell

The outdoor-indoor trend of bringing plants indoors is still alive and going strong as well. If you haven't jumped on board with getting yourself a house plant then now is the perfect time to do so. There are many benefits of houseplants beyond just decoration, although if you're not all the into buying yourself a bright green chair or painting a wall then I think bringing literal greenery into your home will be the best way for you to capitalize on this color moment. Ferns, a fiddle leaf fig tree (I've always wanted one!), green hydrangeas, bells of Ireland, succulents, and calla lilies are all great plants that come in nice bright green hues. 

Pantone Color of the Year: Greenery | Kayla Lynn

Pantone Color of the Year: Greenery | Kayla Lynn

Pantone Color of the Year: Greenery | Kayla Lynn

As you can hopefully see, this bright green color is nothing to balk at. It's actually quite easy to incorporate into any room of your home with no wallpaper or furniture shopping required. This versatile color provides great design opportunities for the minimalist as well as the daring interior designers and decorators out there looking to make a big statement. It pairs super well with white, dark green, light pink, and you can even see hints of yellow in these photos, another color that's trending in the design world right now


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